The “Subway Series” is here, and the chain is celebrating with unfastened sandwiches.
After a tidal wave of drama and declining income, Subway started to lose its foothold as the biggest fast-food chain in 2013, and has reputedly struggled to reinvent itself for the previous few years.
It’s still a behemoth, to make certain, but it no longer wears the crown as the chain with the maximum stores—though at one factor it did, with even greater locations than MacDonald’s.
Now, it seems the sandwich large is taking steps to attempt to regain its No. 1 fame.
To that quit, Subway announced this week that it is absolutely overhauling its menu as a part of its ongoing “Eat Fresh Refresh” marketing campaign.
Starting now, the chain is doing away with customization, and is promoting 12 sandwiches designed to be ordered as-is.
Customers inside the U.S. Will now be greeted with an all-new menu board in any respect of Subway’s 21,000 eating places (the employer has now not yet introduced whether the rollout will ultimately increase to global stores). The new “Subway Series” menu is organized into 4 categories: Cheesesteaks, Italians, Chicken, and Clubs.
Each class has 3 sandwiches that may be ordered by name or wide variety.
While you’ll in all likelihood recognize most of the sandwiches from the vintage menu, there are a few changes. For instance, the Meatball Marinara sub will henceforth be recognized truly as “The Boss,” with melted mozzarella cheese.
A new creamy garlic sauce may also be available.
Apart from a few different minor sandwich tweaks, the bulk of the transformation lies with the new ordering device. While clients can nonetheless add or subtract substances from their orders, the brand new menu is supposed to create a more streamlined in-keep experience.
The release is a main departure from the “create your own” version, which turned into traditionally the cornerstone of Subway meals. The company is looking it a “whole new manner to Subway.”
“The Subway Series is the most bold challenge in company history, as we are changing the almost 60-yr-vintage blueprint that helped make Subway a global phenomenon,” said Subway president Trevor Haynes at the emblem’s internet site.
“Last summer’s Eat Fresh Refresh laid the foundation to build a better Subway, and now the Subway Series enhances the entire Subway visitor revel in—proof that we preserve to enhance and get way better.”
When Subway announced its Eat Fresh Refresh improve closing summer, it marked the largest alternate to the menu within the records of the emblem.
The initial rollout covered two new bread recipes, progressed proteins, new toppings, and 4 new sandwiches: Turkey Cali Fresh, Steak Cali Fresh, Subway Club, and the All-American Club. Of those, all will stay on the brand new menu excluding the Steak Cali Fresh.
In conjunction with its current release, collaborating Subway shops could be freely giving as much as 1,000,000 free sandwiches on July 12 to have fun. Customers can swing by means of among 10 a.m. And midday to snag a free 6-inch Subway Series sandwich of their deciding on. Count us on this.
